Eighth Annual Downtown Truckee Wine, Walk & Shop seeks participants and sponsors | SierraSun.com

Eighth Annual Downtown Truckee Wine, Walk & Shop seeks participants and sponsors

Special to the Sun

TRUCKEE, Calif. – The eighth annual Downtown Truckee Wine, Walk & Shop, set for Saturday, Oct. 1, 2011, seeks merchant participation and event sponsors. Local businesses that sponsor the event or participate as an event venue receive excellent exposure from hundreds of wine and food savvy shoppers who converge upon Downtown Truckee during the off-season. Merchant participation is limited to the first 35 venues that sign up – do not let your business miss out on this annual, well-attended event. According to a past survey, 70 percent of attendees indicated the Wine, Walk was the primary reason for their visit to downtown Truckee, and 67.2 percent indicated they purchased something during the event with an average of $145 spent. In addition to the incredible exposure participants and merchants will receive, businesses can also feel good about supporting a great nonprofit organization. This year, the chosen event nonprofit beneficiary is Girls on the Run – Sierras, a program that educates and prepares preteen girls for a lifetime of self-respect and healthy living through running. The Wine Walk & Shop steering committee identified this organization as contributing worthwhile projects and providing needed programs that make our community a better place to live. Sponsorship opportunities are available from $500 to $1,250. Merchants may participate as a venue for a cost of $350. Businesses wishing to sponsor or participate should contact Switchback PR + Marketing at 530-550-2252 immediately. Make signing up a priority because space is limited!The Downtown Truckee Wine, Walk & Shop is a fundraising event produced by Switchback PR + Marketing. Tickets are $30 in advance ($40 day of the event) and are currently available at http://www.TruckeeWineWalk.com, at the Pour House, Avec Wine & Food, and Truckee Donner Chamber of Commerce. For information visit http://www.TruckeeWineWalk.com or call 530-550-2252.- Submitted to aedgett@sierrasun.com