Faces in the Crowd: Meet Truckee People | SierraSun.com
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Faces in the Crowd: Meet Truckee People

Amanda Butler, Sierra Sun

Name: Ed Rocha

Age: 68

Occupation:

Barber, business owner

Place of birth: San Francisco

Moved to Truckee: 1993

Ed Rocha has been cutting hair for over 50 years.

He has seen the likes of just about everyone, even some famous people.

“A man walked in off the street down in Burlingame, south of San Francisco, shabbily dressed, and he wanted a haircut,” said Rocha. “We got to talking and I knew I had heard his voice before. I asked him if he was Bing Crosby – sure enough, he was.”

Rocha was born in San Francisco in 1932.

He started cutting hair just before he went into the Navy and honed his skills throughout his time in the service.

After spending most of his life in Fremont, raising a family with Gail, his wife of 46 years, he decided to move to Truckee for a”slower pace of life.”

Rocha opened the Martis Village Barber Shop on Palisades Drive after he realized retirement wasn’t for him.

“I tried the retirement thing, it just didn’t take.”

Rocha enjoys the artistry involved in cutting hair.

“I think the thing I like most about cutting hair is the changing styles. I’m kind of like an artist, I want to make it look the best it can.”

Rocha’s shop also gives him a place to display his other interest: collecting model cars, trucks and planes.

“It’s great because customers know that I collect them and they will bring me old ones they have,” said Rocha.

One of the centerpieces of his collection is an official NASCAR model car.

It was given to him by a customer that happened to be a team member.


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