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Just about three years ago the Sierra Sun and Truckee took a big step when the newspaper added a second publishing day, going from once a week to twice a week.
Come May 15, the Sierra Sun, and this time the region, will take a giant leap when the newspaper starts publishing Monday through Friday.
Yes, you read that correctly: Your Sierra Sun will become a five-day daily. The staff at the Sierra Sun in Truckee will merge with the staff of the Tahoe World in Tahoe City to produce one paper ” the Sierra Sun ” that will cover and be distributed in the Truckee-North Lake Tahoe region.
I could sit here and type until the snow piles around town melt telling you about all the growth that has and will take place in Truckee. I won’t because you know that. I could go on about how your newspaper is growing to better cover and represent a small town. That is accurate ” sort of.
That’s because Truckee, like it or not, is no longer a small town as far as places in the Sierra Nevada go. At a population of approximately 15,000, Truckee is by far the largest town in Nevada County. In fact, as far as the Sierra goes Truckee is second in population only to South Lake Tahoe, which is at about 25,000.
We’re bigger than Auburn, approximately 12,500; Grass Valley, 12,000 and Placerville, about 11,000.
Our going daily isn’t a matter of keeping up with the Joneses ” each of those towns has a daily newspaper ” but more about better covering a region. Truckee and North Lake Tahoe are linked by more than Highways 89 and 267. People live at the lake and work in Truckee. Or they live in Truckee and work at Northstar-at-Tahoe or Alpine Meadows. What’s happening with enrollment and test scores at North Tahoe High School reverberates at Truckee High ” also known as Tahoe Truckee High School. If Intestate 80 is closed at Truckee, nobody traveling from the west is going to get to the lake. As development was restricted in the Tahoe Basin, it squeezed up 267 and 89 to Truckee and pumped up the real estate prices ” and home equity ” in Truckee.
But those are mainly examples of the flow of people, goods and services. What we hope to be at the Sierra Sun is a conduit that helps along the flow of ideas and dialogue between Truckee and North Lake Tahoe.
As it stands now, Truckee and its 15,000 people are, for the most part, removed from what happens on the North Shore. Likewise, the nearly 15,000 people ” that number from the 2000 Census ” in eastern Placer County are largely removed from what’s happening in Truckee. That’s about 30,000 people who don’t know a lot of the details of what’s happening in the other half of what really is an interdependent region.
That said, we understand completely that Truckee, Kings Beach, Tahoe City and points between all have their unique qualities. Our expanded news staff will go out and capture that uniqueness and bring it to life in our new format.
Yes, another change readers will see is that the old broadsheet newspaper will be replaced by a tab format. Not only will that save a few trees, it will make the paper an easier read and more portable.
And if you’re thinking this is just too much change, well, some of what we’re doing has been done before. Back in the early 1970s, the erstwhile Sierra Sun actually shared its nameplate with the North Lake Tahoe Bonanza. That publication covered the entire north and west shores from Incline Village to Tahoma and, yes, Truckee.
Jamie Bate is the editor of the Sierra Sun.
Reach him at firstname.lastname@example.org.
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