Getting that feeling down in Reno
Don’t know about you, but on my infrequent forays down through the Truckee River Canyon into Reno I get a feeling.Could be the changing landscape from mountains to high desert, but both offer their own beauty, so no, that’s not the that. That feeling isn’t dread, exactly, more like cynical-resignation-frustration-exasperation. That feeling probably has more to do with what I know will be added to that unique landscape. It’s the feeling that the Californization of a place cant be stopped, even if it isn’t in California.What’s in store for West Reno is more homes and mondo-sized retail stores, including a 125,000- to 225,000-square-foot Cabela’s store (size based on which article one reads.) It’s going to be plopped down right next door to Boomtown, which itself couldnt actually happen in California, unless you dropped the casino and stuck with the trucks. (Or if it were on Tribal property on a nice big, flat 220-acre parcel of sagebrush-covered land along side a busy interstate, but that’s another story.)Meantime, Del Webb carves up the hillsides and the fate of places like Ballardini Ranch are battled over. All in the name of dollars. And in the case of Cabela’s, it’s your’s and mine. Californians dollars.Seems the folks across the stateline know who they’ll be aiming at when this ultimate-of-ultimate huntin’ and fishin’ paradises opens. Reports done by consultants for Reno said the store would have an economic impact of $261million in drawing Californians for overnight visits. Huh? Apparently, such a store is a destination in itself. This is what well get in fall 2007, according to Cabelas Web site.A towering mountain replica, the centerpiece of the store’s open showroom, with running waterfalls and streams, a trout pond and trophy animals in re-creations of their distinct habitats. Similar mountains, each called Conservation Mountain, have been built in other Cabela’s stores as monuments to wildlife and salutes to the sportsmen and women who support wildlife conservation.The same analysis, meanwhile, found that nearly 88 percent of an estimated 2.5 million visitors a year to Cabela’s Reno would come from out of state and that the non-Nevada buyers would generate 68 percent of retail sales.On top of that Cabela’s also will also have most of its property taxes put into a 234-acre redevelopment district. Last I knew, such districts were used to help build up an area. From the looks of things, I dont know if West Reno needs any help. But if it does, we Californians will be doing the helping. Two hundred twenty five THOUSAND square feet of well camouflaged stuff. For some reason I dont think therell be any problem finding it.Jamie Bate is the editor of the Sierra Sun. Reach him at firstname.lastname@example.org.
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