Google taps Truckee architect for marketing piece | SierraSun.com
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Google taps Truckee architect for marketing piece

Courtesy photoTruckee Architect Nicholas Sonder is featured by the Google marketing team.
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TRUCKEE, Calif. andamp;#8212; Longtime Truckee architect Nicholas Sonder captured the attention of Google last month, so much so that the billion-dollar corporation featured him in a marketing piece at last weekandamp;#8217;s American Institute of Architectsandamp;#8217; national convention in Washington D.C.Sonder has been a fervent user of SketchUp, a three-dimensional application for design professionals, since it was introduced by @Last Software in 2000. Google acquired @Last in 2006. Sonder recently replied to a question in an online user group by posting an example of construction document images. Development teams at Google noticed the post and contacted Sonder, hoping to use his examples to help promote and feature SketchUp at the May convention.andamp;#8220;They ended up sending a development team member to interview me,andamp;#8221; Sonder said. andamp;#8220;He spent two days in Truckee. I showed him around town, introduced him to local contractors and took him to some job sites. He went back with about nine hours of footage.andamp;#8221;The interview, which includes footage of Truckee contractors and designers, primarily features Sonder discussing the usability and advantages of SketchUp. It can be viewed at http://www.youtube.com/watch?v=JnHrdUCenzsandamp;feature=youtu.be. andamp;#8220;SketchUp has changed how all architects in the area work,andamp;#8221; Sonder said. andamp;#8220;Itandamp;#8217;s much easier to understand, allowing us to design in 3D and color and then present those designs to our clients in the same manner. You can actually see and walk through the home youandamp;#8217;re designing. I use it pretty much exclusively, but everyone here uses it in some way.andamp;#8221;Sonder also explains he uses Google software for full production of design and construction documents. He completely moved away from the use of AutoCAD which is what makes his approach unique.Sonder has been designing homes and buildings in the Truckee area since 1995. His portfolio mainly consists of custom homes in the Martis Camp, Northstar, Lake Tahoe, Lahontan, and Grayandamp;#8217;s Crossing areas. Publicly funded projects include the recent Glenshire fire station. For more information, visit http://www.NickSonder.com.


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