Home (and the newspaper) is where the heart is
Since the melding of the Sierra Sun and Tahoe World’s newsrooms, the transformation to a five-day daily and expanded coverage of North Lake Tahoe, I’ve fielded more than a few phone calls from readers concerned about coverage ” primarily of the North Shore.
There is a perception out there that the “Truckee paper” is going to give bigger and better play to Truckee issues over what’s happening at the lake. It’s one thing to reassure callers that that’s not our intention. That just as much as they want coverage of their community we want to cover it and, by extension, them, their families, friends and what’s important to everyone.
But as I said, it is one thing to talk about how we plan on doing it. Some folks are just downright skeptical. So allow me paint the picture another way.
While Truckee is home to many of us here at the Sierra Sun, so is the North Shore. And like that old saying, home is where the heart is, along with a vested interest in what’s going down in Kings Beach, Dollar Hill, Tahoe Vista and Tahoe City.
One of our staff members owns a home in Kings Beach, another lived there for a long time and commuted to Truckee before the trek over Brockway got old and moved to town. Other staffers make their homes from Tahoe Vista to Tahoe City. And to balance things out, one reporter lives in Olympic Valley.
As I’ve said from the get-go, our move was never intended to have the “Truckee paper” play the town’s issues over the North Shore’s. And even if it had been our intention, the staffers who live along the lake would have had me walking the plank before the first issue ever hit the street.
On Wednesday I wrote about the Sierra Sun’s Reader Advisory Board. The smart tech folks at the headquarters of Swift Communications ” our parent company ” in Reno tell me the advisory board is about ready to launch.
For those of you who may have missed my last column, the Reader Advisory Board is open to people interested in being contacted by the Sierra Sun’s reporters and editors as sources for stories, for ideas regarding editorials and generally be an extension of the newsroom.
Conversely, you can tell us about stories we may have missed, your opinion on stories we’ve already done and so on.
As soon as the tech folks give me the word, readers will be able to go to sierrasun.com and register for the advisory board by using their e-mail. We will not contact you for any other reason than to periodically get your input on the newspaper.
So keep checking out sierrasun.com for the Reader Advisory Board log-in, and, as always, I’ll keep you posted.
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