Jewelry, beadstore opens in Brickelltown | SierraSun.com
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Jewelry, beadstore opens in Brickelltown

When it comes to giving presents, it’s the thought that counts, right? At one of Brickelltown’s newest additions, shoppers can make a thoughtful gift (that actually looks good) and leave with some space on their credit card.

Truckee resident Jannell Botto opened Gioielli, which means “jewel” or “jewelry” in Italian, in downtown Truckee on July 1.

“Before you’d make jewelry, and it’d look like you made it; now you can make something that looks like it came from Nordstrom,” Botto said from behind the counter of her store last week.



Botto’s shop, which she owns with her husband, Gary, has everything from Italian pottery to jewelry crafted by the boutique’s own employees. The old Brickelltown house has a unique collection of gifts, but Botto is most proud of the back room of Gioielli, with beads of all shapes, colors and sizes. She hopes to one day fill the room with beads from all over the world.

Botto went to Italy to purchase Italian beads and other merchandise for her store in September. Italian beads are typically made of glass with gold or silver inlay, the same way they’ve been crafted for centuries, she said.



“That’s what’s really neat about the beads, they come from really neat places,” said Botto, who conceded that she feels pretty fortunate that her business necessitates travel.

Last Saturday Gioielli was bustling with men and women from all over Truckee, the North Shore and Reno looking for and making their holiday gifts. Many of the people in the back room were first-time jewelers, trying to create an inexpensive gift for friends and family, with help from Gioielli employees.

Beads and other jewelry components range in cost from 5 cents to $5 each, and wire costs less than $2 per bracelet or necklace. There are also sterling silver jewelry components for a bit higher cost.

Each week, Botto offers a couple jewelry-making classes. Each class is $15, and participants can bring their own beads or purchase beads from the shop.

Gioielli isn’t Botto’s first business venture in her 24 years in Truckee. She has owned Discovery Preschool for 18 years, and she used to own a deli and catering business.

Despite her experience as a business owner, she said Gioielli has presented a new challenge.

“This is something so different from what I’ve done before,” she said. “I love the kids and I love the preschool, but it is fun to have a new thing.”

Gioielli is open seven days a week, from 10 a.m. to 5:30 p.m. It is located at 10270 Donner Pass Road. Call 582-4464 for more information and to find out about jewelry-making class times.


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