Letter to the Editor: We need to market other things than skiing | SierraSun.com

Letter to the Editor: We need to market other things than skiing

Apparently I missed it. Where were/are the holiday sound bytes and marketing splash touting the non-skiing activities available in the North Lake Tahoe Resort Association district on the Bay Area, Sacramento, and Reno TV stations and in other media?

Where are the promotions on how easy it is to get here without chain control? To get around our area from lodging, to restaurants, and events? It is time to promote what we have here at Lake Tahoe, not what is lacking. Not every person skis!

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