Local team enters tech competition, vote now | SierraSun.com
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Local team enters tech competition, vote now

New Leaders, a Web application design and development company based in Truckee, Calif., recently set out to build in under 48 hours the most comprehensive Web-based personal finance software possible. The team consisted of two previous winners ” Robert Bousquet of Truckee, California and Bryan Wood of Austin, Texas; and new comer Kevin Milden of Santa Barbara, California.

Their entry is named “Electric Checkbook”(www.ElectricCheckBook.com) and allows people to track checking, savings, cash and credit card accounts by manually entering the transactions into a virtual ledger. The accounts can be grouped and sorted allowing users to get a complete balance across all accounts.

The accounts can be shared with family members, business parters, bookkeepers and accountants; features that Intuit’s Quicken has failed to implement causing frustration for many consumers.



“We really needed to solve our own problem” says Robert Bousquet, founder of New Leaders and developer of Electric Checkbook. “Intuit’s solutions are based on yesterday’s technology. They are file- and software-based, expensive and difficult to use. We needed to share financial information with remote partners within our company and had no viable way to do that.”

Bousquet is an award winning developer and has helped companies such as CollectiveX, Pro-core, USC and CastTV develop and launch successful products.



“We aim to help people understand how to manage money better,” said Kevin Milden, lead designer and the visionary behind the product. “Accounting is such a standardized field and affects our everyday lives, yet people graduate college without the ability to manage a checkbook. It’s either a conspiracy or a huge oversight.” he continues. “By making the Web site friendly and appealing to consumers it is possible that we can actually help them build wealth and be better prepared for the future.”

New Leaders contends that the code under the hood is as beautiful as the user interface the new application sports.

“We take as much pride in the quality of code we write as we do with the experience it provides. The entire application consists of just over 1,200 lines of code. Which is remarkably low compared to similar sized products.” Wood said.

In just a few days, thousands of people have visited the New Leaders Web site to test out easy accounting for everyone.

“The response has been extraordinary. All types of people have expressed excitement for this new product, from baby boomers to YouTubers. It’s very rare for us to create something that can benefit such a large market,” Bousquet said. “We have been told more than once that we are the clear winner, but only the final public vote will make that prediction true.”

Electric CheckBook follows a new trend in software development of building simple applications that can be accessed from anywhere with a Web browser and Internet connection. Companies such as Google, 37Signals, and Salesforce.com have been successful in acquiring millions of customers building Web-based products further validating the market.

New Leaders is Team #27 on the Rails Rumble Web site. (www.railsrumble.com) People’s choice will determine the competition, which means anyone can vote for their entry. Robert, Bryan and Kevin have been actively promoting the product since Sunday to friends and family.

Vote for their entry by signing up at:

http://vote.railsrumble.com/signup


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