New and recycled fashions: Sierra Bella Clothing Co. in Kings Beach |

New and recycled fashions: Sierra Bella Clothing Co. in Kings Beach

Courtesy photo

Sierra Bella Clothing Co. is now open in Kings Beach at 8338 N. Lake Blvd. next to Jasonand#8217;s Beachside Grille. Giving Tahoe locals and visitors quality at a low price is Sierra Bellaand#8217;s main objective. From $2 scarves to $10 jeans, Sierra Bella is the place for style on a budget.

Helen Hearn, the storeand#8217;s owner/buyer, grew up in the Sierra Nevada Foothills and has been a Kings Beach local for more than seven years. Growing up in a large family, Hearn has shopped second hand her whole life. She understands the value of affordable fashion in a resort town such a Kings Beach and wants to share her vision with her fellow locals and visitors alike.

Drop by the store, check out the growing inventory and inquire about Sierra Bellaand#8217;s unique buy-sell-trade policy! Visit

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