Ninth Annual Downtown Truckee Wine, Walk andamp; Shop seeks event sponsors |

Ninth Annual Downtown Truckee Wine, Walk andamp; Shop seeks event sponsors

Courtesy photoThe 2012 Truckee Wine, Walk andamp; Shop is seeking merchant participation and business sponsors for the increasingly popular event.

TRUCKEE, Calif. andamp;#8212; The ninth annual Downtown Truckee Wine, Walk andamp; Shop, set for Saturday, Oct. 6, 2012, has chosen the Family Resource Center of Truckee as their beneficiary. The Wine, Walk andamp; Shop is now seeking event sponsors to help promote and raise money for this cause. While it may seem like a lifetime away, event producer Switchback PR + Marketing, Inc. is already promoting the iconic fall favorite for inclusion in national, regional, local and online media outlets. andamp;#8220;Businesses that get in early get more bang for their buck as they will be included in the lionandamp;#8217;s share of our event marketing efforts, andamp;#8221; said Brinn Talbot, Switchback PR + Marketing, Inc. president and owner. Talbot also noted that in addition to press coverage, sponsors are included on the Downtown Truckee Wine, Walk andamp; Shop website andamp;#8220;This site address is included in all our outreach and people have already started visiting it in anticipation of the event and ticket sales are coming in,andamp;#8221; said Talbot.Businesses that sponsor the event receive exposure from more than 1,000 wine and food savvy shoppers who converge upon downtown Truckee during the off-season. According to a recent survey, 70 percent of attendees indicated that the Wine, Walk andamp; Shop was the primary reason for their visit to downtown Truckee. In addition to the exposure, businesses can also feel good about supporting a nonprofit organization. This year a portion of the eventandamp;#8217;s proceeds will be donated to the Family Resource Center of Truckee, a program committed to empowering families and individuals to be self sufficient, valued and contributing members of the community. The Wine Walk andamp; Shop steering committee identified this organization as contributing worthwhile projects and providing needed programs that make the community a better place to live. andamp;#8220;The Wine Walk and Shop is the best event for drawing business to the downtown,andamp;#8221; said Stefanie Olivieri, owner of Cabonaandamp;#8217;s. andamp;#8220;It brings affluent customers who shop in our stores and dine and drink in our restaurants and bars. Of all the events throughout the year it is the one that generates significant revenue for our business. I highly recommend supporting this event.andamp;#8221;Sponsorship opportunities are available from $500 to $2,500. Businesses wishing to sponsor or participate should contact Switchback PR + Marketing, Inc. at 530-550-2252 immediately. There is no fee for restaurants that wish to participate as they are asked to provide 500-800 food samples.The Downtown Truckee Wine, Walk andamp; Shop is a fundraising event produced by Switchback PR + Marketing, Inc. Tickets are $30 in advance ($40 day of the event) and are currently available online at Closer to the event date, tickets will be available at locations throughout the Truckee/Reno, Nev. area. For more information visit or call 530-550-2252. Current sponsors include The Weekly, Sierra Sun, Sierra Heritage, Truckee Chamber of Commerce, White Buffalo, and Morrison Sales Team.

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