Opinion: Concerned with comments about Tahoe’s poor snow conditions | SierraSun.com
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Opinion: Concerned with comments about Tahoe’s poor snow conditions

JT Thompson
Special to the Sierra Sun

The Lake Tahoe region is one of the most beautiful places on earth, with or without “perfect” snow conditions.

As a new member of the North Lake Tahoe community, and a strong advocate for tourism in the region, I’d like to share with you some of the conversations I’ve had and have overheard over the last few weeks.

I believe we can make a big difference by remembering and sharing the reasons why we chose Lake Tahoe as our home.

“Horrible Snow Conditions.”

“This is the worst I’ve ever seen it…”

These are just a couple comments I’ve heard almost every day for the last few weeks. I’m sure for the avid skier who has lived at Lake Tahoe for many years that these are all true statements.

But, to a tourist, or even someone who just moved to the area, these statements couldn’t be further from the truth.

Lake Tahoe is an icon and one of the most beautiful places on earth! Travelers choose Tahoe because of that, and you probably did as well.

As a local, it’s our obligation to share the culture and beauty of North Tahoe that we all love.

It’s times like these where we need to be more concerned with our comments. Our current visitors are either going to go home telling all their friends what a great time they had, or how bad the conditions were because that is what they kept hearing throughout their stay — from the locals.

They all share this information on their social networks as well. This is why we all need to be positive, consistently.

As a destination we have an opportunity of setting ourselves apart from our competition by showcasing our kindness and compassion to our neighbors, friends and visitors.

Challenge all your friends, neighbors and family to post and share photos of the beauty that is all around us. More eyes view these than we can imagine and may have lasting impacts that we are not aware of.

I’m very aware that we can’t control what people say, and do. But, we can showcase the beauty and culture of this amazing community to each and every person we meet.

John “JT” Thompson is tourism director and chief marketing officer for the North Lake Tahoe Resort Association. He may be reached at JT@GoTahoeNorth.com.


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