Our view: The peak season is here | SierraSun.com
YOUR AD HERE »

Our view: The peak season is here

We gripe, complain, honk our horns, maybe even offer the single-digit salute. The peak of the summer tourism has hit this week, and locals seem more uptight than ever. Maybe it’s the heat. Maybe not.

While our visitors delay traffic at the ridiculous intersection in Historic Downtown, block gas station entrances with their 27-foot Bayliners or drive 5 mph in a 25 zone, locals shake their heads, glare and wish they were someplace else. In fact, many locals head out of town when the holidays come. Better to be in someone else’s town than our own when all those tourists arrive.

But we must remind ourselves that our economic prosperity is tied directly to these tourists.

Sure, Truckee could thrive on its own. Many small towns do. But what makes Truckee special is its down-to-earth feel while maintaining a reputation as a resort destination. You can thank our access to Lake Tahoe for that. You can also thank our friends at Northstar-at-Tahoe, Squaw Valley, Alpine Meadows, Sugar Bowl and Boreal. People come to play in the lake. They come to play on the slopes. Truckee ties it all together for them with a nice little bow.

Like it or not, we’re the common link. We have the services, the food, the beds. We have the hospitality, the charm and the interstate.

And let us not forget that all of those things have driven our property values to unprecedented levels. Yes, traffic and congestion can be annoying. But during holiday weeks and peak seasons, every resort community experiences similar circumstances.

We will never change the fact that Truckee is a popular destination for tourists. But we can do more to adapt our town to the bulging growth and popularity we’re experiencing. City and county leaders should be encouraged to get together to continue working on solutions to traffic, congestion, pedestrian safety and general access to our community. While work has already been completed in these areas, it should be an ongoing process.

Our town deserves the attention it gets from outsiders. And our town deserves more attention from our officials to continue the quality of life we cherish.


Support Local Journalism

 

Support Local Journalism

Readers around Lake Tahoe, Truckee, and beyond make the Sierra Sun's work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Your donation will help us continue to cover COVID-19 and our other vital local news.

For tax deductible donations, click here.

Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User