Porterand#8217;s Tahoe City location closes | SierraSun.com

Porterand#8217;s Tahoe City location closes

TAHOE/TRUCKEE, Calif. and#8212; Porters Sports Owners, investors, and staff are deeply sorry to notify the Tahoe City community and North Lake Tahoe region Porters Sports closed its 501 North Lake Blvd. store on Monday, April 16, 2012.

After 52 years of illustrious business and service to the surrounding communities, we have made the decision to consolidate to our Truckee location at the Crossroads Shopping Center on Deerfield Drive. This is the shopping center anchored by Save Mart and CVS on Highway 89 just south of Interstate 80. Our other plans are to continue to grow our online presence and focus on the success of http://www.porterstahoe.com. while continuing fantastic service and advice to ardent customers coming to our store.

Our Truckee Store at the Crossroads Shopping center has continued to be a stable store, other than this year, with the lack of snow for Christmas and New Year shopping season. Unfortunately the stores in Tahoe City have been on the decline for the past five years.

The 2011-2012 season has been the worst on record for our industry and for many related businesses in our region. Giants in the industry have closed hundreds of stores across the nation and most unfortunately have had to let go thousands of employees. Shops like ours in the West and Northwest regions have seen more than a thousand closures in the last three years.

The Tahoe City store closed starting Monday, April 16 as we consolidate valuable merchandise and equipment to the Truckee store.

As valued customers and friends you have all been great patrons to Porters Sports. We appreciate you more than words can express and look forward to seeing you at our Truckee store. Letand#8217;s build another 50 years of service and relationships.

From the owners, investors, managers and staff at Porters Sports we thank you!

and#8212; Submitted to aedgett@sierrasun.com

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