Purchase a Tahoe License Plate, ski for free and benefit Lake Tahoe | SierraSun.com
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Purchase a Tahoe License Plate, ski for free and benefit Lake Tahoe

Special to the Sun

TAHOE/TRUCKEE, Calif. and#8212; After a dry January, the Sierra received a one-two storm punch in mid-February and early March leaving Tahoe ski areas with as much as nine new feet of snow. With an epic spring ski season predicted, thereand#8217;s still time to get in on the Tahoe Fundand#8217;s program that rewards those who purchase a special Tahoe license plate with a free ticket from one of nine ski area partners.

Launched in January, the Plate For Powder Program represents a thoughtful collaboration between the bi-state nonprofit Tahoe Fund and like-minded Lake Tahoe-area ski areas that provided ticket incentives. The program has helped to jump-start license plate sales that fund bike trails, lakefront parks, interpretive programs and other tangible projects that enhance the Tahoe experience for residents and visitors alike.

and#8220;During the last several weeks many people have shown their support for Lake Tahoe by purchasing these licenses plates in both Nevada and California,and#8221; reported Cindy Gustafson, president of the Tahoe Fund. and#8220;However, there are still some who are on the fence. We encourage folks to purchase their Tahoe license plates now to take advantage of the great ski ticket incentive program, which ends on April 15.and#8221;

The Plate for Powder Program continues throughout the remainder of the 2010and#8211;2011 season, or until tickets are sold out. Participating ski areas include Squaw Valley USA, Alpine Meadows, Homewood, Heavenly, Northstar-at-Tahoe (downhill and Nordic), Kirkwood, Sugar Bowl, Tahoe Donner (downhill and Nordic) and Tahoe Cross Country.

Patrick Wright, executive director of the California Tahoe Conservancy, praised the ski areas for offering such a great deal. and#8220;For less than the price of a typical lift ticket,and#8221; he said, and#8220;you can ski all day, help fund a park or a trail, and improve the look of your car.and#8221;

Newly-issued Tahoe plates are $50 in California and $61 in Nevada.

The Tahoe Fund works with the California Tahoe Conservancy and the Nevada Division of State Lands as well as public and private entities to identify and obtain funding for on-the-ground projects that support conservation, recreation and environmental education in the Lake Tahoe basin.

The Conservancy redesigned the California plate earlier this year, and turned to the Tahoe Fund to help boost sales in both states. The California and Nevada Tahoe plates now generate about $1.5 million annually for conservation and recreation projects in the Tahoe basin.

Jim Lawrence, administrator of the Nevada Division of State Lands, said the Plate for Powder Program supports the Tahoe Fundand#8217;s mission to better connect people to the natural and cultural resources of Lake Tahoe. and#8220;Buying a Tahoe license plate should be a must-do for anyone who wants to help protect and enjoy this special place,and#8221; he said, adding the skiing and boarding has never been better.

Tahoeand#8217;s ski areas were quick to embrace the collaborative bi-state effort. and#8220;Itand#8217;s a win for our companies, our customers, and our communities,and#8221; said Art Chapman, Tahoe Fund board member and owner of JMA Ventures, LLC. and#8220;We all gain with increased funding and awareness of Tahoeand#8217;s irreplaceable resources and recreational assets.and#8221;

To purchase a Tahoe plate and receive your complimentary lift ticket, visit http://www.tahoeplates.com or http://www.tahoefund.org.

and#8212; Submitted to aedgett@sierrasun.com


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