Sign up for the Look Good … Feel Better program in Tahoe Truckee area |

Sign up for the Look Good … Feel Better program in Tahoe Truckee area

TAHOE/TRUCKEE, Calif. – The Look Good…Feel Better program is one of many free supportive care programs offered with the next session beginning March 7.

This American Cancer Society program is designed to help women overcome the appearance related side effects of cancer treatment. Look Good…Feel Better is a free, non-medical, brand-neutral national public service program created to help individuals with cancer look good, improve their self-esteem, and thereby manage their treatment and recovery with greater confidence. The group program is open to all women with cancer who are undergoing radiation, chemotherapy or other forms of treatment. In the United States alone, 650,000 women have participated in the program which now offers 8,700 group workshops nationwide in more than 2,500 locations.

The cosmetic industry has always been dedicated to improving quality of life – especially for women. In the late 80s, however, the industry was faced with an opportunity to give back to its consumers and society. Ed Kavanaugh, former president of the Personal Care Products Council, was asked by a doctor to provide a makeover for one of his patients. The young woman was undergoing cancer treatment, and because of the physical side effects, had started showing signs of depression. She was very down and even refused to leave her hospital room. Kavanaugh obliged, providing cosmetics and a makeup artist, and the transformation was fantastic.

The young woman became very animated, and laughed for the first time since beginning treatment. Follow-up reports from the doctor informed Kavanaugh the patient continued with her treatment with an entirely new outlook.

This event sparked an idea to create a program to provide women with tools to help them cope with the appearance-related side effects of cancer treatment, and to re-build their self-esteem so they can face their treatment with added confidence.

Kavanaugh presented the idea to cosmetic industry leaders, who agreed to provide funding and to donate cosmetics for use in the group makeover sessions. The American Cancer Society (ACS) was the second collaborator, providing a vital, national network for cancer patients seeking information and access to the program. Finally, the National Cosmetology Association (NCA) agreed to become the third collaborator, encouraging cosmetologists to volunteer their services to the program. With that, the premise of the program, Look Good…Feel Better, became the official name.

In 1989, Look Good…Feel Better began. Today, Look Good…Feel Better is in every state, as well as internationally. The program has become the second most requested program offered by the American Cancer Society.

For information or to register for Look Good… Feel Better or other Supportive Care Programs, call the Tahoe Forest Cancer Center at 530-582-6450 or visit Supplies must be ordered, so please be sure to register in advance. Also visit

WeCARE! Community-Based Cancer Peer Navigator Program; weekly support group meetings; caregiver education and navigation workshops; Exercise for Energy, a six-week class for current and recovering cancer patients; free yoga class; healing arts group, designed to expose patients to the use of arts as a healing tool; grief support group and Renee’s Place program, gently guides children, teens and families through the grieving process. Visit for information.

Support Local Journalism


Support Local Journalism

Readers around Lake Tahoe, Truckee, and beyond make the Sierra Sun's work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Your donation will help us continue to cover COVID-19 and our other vital local news.

For tax deductible donations, click here.

Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User