Social Media Savvy: Four DIY tips for brand reputation monitoring
Special to the Bonanza
Brand reputation monitoring is a big component to any social media effort.
It’s your ears to the ground. It’s the part of social media marketing a lot of companies miss when they just try to push out their message on social channels and ignore the feedback they receive from people.
I’m not talking only about monitoring your Facebook questions and comments, but about listening to feedback on the entire web of people talking about your brand, your industry and your competitors.
Here’s an outline of how to create your own brand reputation monitoring system for fraction of the cost:
This website allows you to set up alerts for brand, industry and competitors.
Monitors: Facebook, Twitter, News, Blogs, Videos, Forums, Images and Web.
You can also get alerts delivered right to your email.
Price: Free for one alert, and $29/month for three alerts. You may also connect your Facebook and Twitter accounts to the system to allow for easier responding.
2. Google Alerts
Set up Google Alerts for your brand name, competitors and CEOs of companies, all for free. You can have the Google Alerts delivered directly to your email address.
Monitors: News, Blogs, Web, Video, Books and Discussions.
Add an extra tab to your HootSuite account and call it something like: “Social Listening.”
Then, you can use HootSuite’s search functions and create different searches:
#tagline – mounting your tagline, a campaign tagline or a competitor’s tagline, you can monitor and engage with people who are using it.
“Brand name” — there are people mentioning the company without tagging you on your Twitter account so this is important to monitor regularly.
#BrandName – monitoring the company hashtag is important as some people may use that when creating tweets.
Add a search for “CEO of the Company.”
Add HootSuite Syndicator. If you subscribe to anything via RSS feeds, you can use HootSuite Syndicator to get your notifications, making sharing on twitter/google+ super easy. Saves you time.
Add a hashtag search for #industry. In the pro version, you can narrow that search by a Klout score, thus identifying influencers. Unfortunately, you can’t do the same in the free version. The pro version is $14.99/month if you decide to go that way.
Add a search for special products, campaigns, specific geographic areas to stay on top of conversations in the area of the current expeditions.
This is a way to monitor keywords (a.k.a. hashtags) across multiple social media channels.
Tagboard pulls in content from social channels based on a specified hashtag and creates a custom board filled with content from all platforms.
Why is it useful?
Brand monitoring. It’s useful to anyone who monitors their own brand or other people’s brands as a part of their business.
Content Curation. It’s a great way to find content around a specific topic. For example, if you want to find out what others are saying about breaking industry news, search by keyword(s) and find articles, conversations, etc.
Milena Regos is principal and founder of Out & About Marketing, an Incline Village-based digital marketing and social media consulting firm. She can be reached for comment at email@example.com. This post first appeared on Out&About Marketing website.
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