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Social media savvy: Social media resolutions for 2014

EDITOR’S NOTE: “Social media savvy” is a new monthly feature in the business sections of the North Lake Tahoe Bonanza and Sierra Sun, featuring information about trends in the world of social media, and advice and tips on how to improve a business’s ability to promote and market itself.

Have you made New Year’s resolutions for your business for 2014? Now is the time to start thinking about your business goals for the year ahead.

Improving your business’s social media presence will make waves for your company over the next year. You can view these six social media resolutions as an ongoing effort to gain exposure for your company, maintain a strong presence in the marketplace, and expand your understanding of your customer’s desires.

Remember: Creating, building and improving your company’s web presence requires time.

1. Stop marketing and start engaging: The brands that are doing well on social media understand the importance of providing value to their fans by creating useful content, and encouraging their followers to participate. It can take a great deal of time to build a community; responding to your followers’ comments and questions will ensure you maintain a loyal social media base.

2. Think visually: Come up with ways to make your business visual and tell your brand’s story with images. Thanks to technology, our attention span is so small that fewer words are better. Replace verbose content with great images for a more effective strategy.

3. Have a voice: Maintaining a clear, strong voice for your company through social media channels is just as important as consistently updating them. Having a company vision and implementing it throughout social media creates fluid and clear voice.

4. Inject variety into your posts: While tweeting articles from the Wall Street Journal may pique your followers’ curiosity for a short period, their interest will wane if there is little or no variety in your social media posts. Set the goal of doing something different each week. Post motivational quotes, infographics, funny pictures, even ask your audience questions that are relevant to your company. You will quickly learn what engages your audience.

5. Pay attention to your followers: Social media provides an unparalleled opportunity to get to know your loyal customers, and potential customers. Which of your posts are the most engaging? What type of content gets retweeted, liked or shared? Pay close attention to what interests your followers so, that you can tailor your posts accordingly.

6. Don’t reinvent the wheel: Continually posting content that is both effective and entertaining for your audience is very difficult. When your creative juices aren’t flowing, you can re-post content that engaged your audience in the past, or check out what your direct and indirect competitors are posting to give you an idea of what works for their audience.

Setting these six goals for your digital marketing strategy will allow you to get creative with your audience, create a loyal follower-ship and increase your social media clout. Let’s make 2014 a year of growth!

Milena Regos is principal and founder of Out & About Marketing, an Incline Village-based digital marketing and social media consulting firm. She can be reached for comment at milena@outandaboutmarketing.com. Portions of this column first appeared at the company’s website, http://www.outandaboutmarketing.com.


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