TAHOE/TRUCKEE, Calif. – Sugar Bowl Resort announced a week-long campaign aimed at raising safety education and awareness as part of the National Ski Area Association’s Ski Safety Awareness Week. The S.A.F.E.T.Y. campaign effectively messages one key mountain safety component per letter. Starting Tuesday, Jan. 22, through Sunday, Jan. 27, the resort will dedicate each day toward promoting a different safety message, with perks, prizes and giveaways for active participation.

Sugar Bowl Resort’s S.A.F.E.T.Y. program includes the following initiatives:

S is for Sit on the Spot and Sugar Bowl’s new Chairlift Safety Initiative.

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As part of a comprehensive effort, Sugar Bowl has installed red and white bull’s-eye targets on the seats of select chairlifts, serving to remind skiers and riders the ideal target location is there on the chair, and to sit and stay exactly there for the entire duration of the ride. Sugar Bowl has also installed a stationary base-area practice chair, implemented closed-circuit cameras for improved lift operator training, expanded the reduced ratio 3:1 student-to-instructor lessons, and placed educational awareness signage for skiers and riders under 51″ to promote proper safety bar usage. On Jan. 22 skiers and riders are encouraged to ride the Nob Hill, Christmas Tree and White Pine chairlifts to sit on the spot.

A is for Avalanche Awareness and Sugar Bowl’s Backcountry Adventure Center.

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The Backcountry Adventure Center offers educational seminars on the science of snow and professionally guided tours into the backcountry surrounding the resort. The key takeaway is to “know before you go,” and to sign up for a seminar to educate yourself on proper safety protocol in the backcountry. On Jan. 23, skiers and riders are encouraged to stop in and say “Hi” to the BAC guides in the lower level of the Village Hall.

F is for First Aid and an appreciative nod to the professional and dedicated Ski Patrollers.

Patrollers are out there every day, keeping the mountain safe to ski and ride. On Jan. 24, stop in to the ski patrol office at the top of the Disney lift, say “Hello” to the patrollers and enjoy a free hot chocolate.

E is for Education and familiarizing yourself with the Skier’s Responsibility Code and Smart Style Terrain Park Etiquette codes.

It’s every skier and rider’s responsibility to know these codes. On Jan. 25, take a lap through the terrain park and practice the codes for yourself. Sugar Bowl staff will be out there giving away prizes to skiers and riders personifying the Responsibility and Smart Style codes.

T is for Tree Well Awareness, an extension of Snow Immersion Safety, both vitally important practices on deeper powder days.

On Saturday, make a conscious effort to survey your surroundings, so on the next powder day you’ll know where the safest terrain is.

Y is for Y Wear a Helmet?

Because it’s the smart thing to do. Sugar Bowl supports the Lids on Kids campaign and encourage all skiers and riders to wear a helmet while out enjoying the mountain. On Jan. 26, Sugar Bowl staff will be out and about handing out Sugar Bowl stickers to skiers and riders wearing helmets while enjoying the slopes.

Sugar Bowl wants all guests to enjoy a safe and memorable mountain adventure, and by adhering to the S.A.F.E.T.Y. takeaways everyone can all do just that, all season long.

For more information on Sugar Bowl’s safety measures, visit the all new http://www.sugarbowl.com/safety webpage, or visit the National Ski Area Association’s safety pages on http://www.nsaa.org/safety-programs.

Sugar Bowl Resort, on Donner Summit, was recently voted a top 25 ski resort in North America by Outside magazine.