Tahoe Rim Trail Association to receive support from REI for Volunteer Program
INCLINE VILLAGE, Nev. and#8212; Tahoe Rim Trail Association (TRTA) announced today it received an $8,000 grant from REI, a national outdoor retail co-op committed to connecting people with nature, to support volunteerism within the organization.
The TRTA depends on volunteer support to meet the ever-increasing demand for sustainable outdoor recreational opportunities in the Tahoe Basin. To meet these demands, the organization recruits, trains and supervises more than 1,000 volunteers each year to build and maintain the world class 165-mile Tahoe Rim Trail and provide quality educational opportunities through guided hikes and back country camps. The funds from REI will go directly to support volunteer recruitment, training and retention and allow TRTA to increase the number of youth participating in its Youth Backcountry Camps from 44 to 68 in 2011.
and#8220;The TRTA deeply appreciates the support of the local REI store in Reno, Nev. The TRTA was included in a promotion by REI and Facebook that allowed our members and friends to check in with their smart phones, while shopping at REI Reno. Every check in counted as a $1 to $10 donation from REI. Over the December holiday, this amount increased to $50!,and#8221; said Jaime Souza, Director of Trail Use for the TRTA. and#8220;The funds from the REI grant and promotion will directly impact our ability to retain current volunteers, and increase the number of volunteers we need to meet the demands of programming and trail maintenance needs.and#8221;
REI is committed to promoting environmental stewardship and increasing access to outdoor recreation through education, volunteerism, gear donations and financial contributions. The grant is the result of a nomination made by the REI Reno store.
For more information about the Tahoe Rim Trail Association, call 775-298-0012 or visit http://www.tahoerimtrail.org. The Tahoe Rim Trail Association, founded in 1981, is a nonprofit organization, which works to enhance, expand, and promote the Tahoe Rim Trail system, practice and encourage stewardship, and provide assess to the beauty of the Lake Tahoe region. The Association works in partnership with the USDA Forest Service and Nevada State Parks.
and#8212; Submitted to firstname.lastname@example.org
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