The North Lake Tahoe Resort Association awards nearly $50,000 in grants |

The North Lake Tahoe Resort Association awards nearly $50,000 in grants

Pettit GilweeSpecial to the Sun

TAHOE CITY, Calif. andamp;#8212; The North Lake Tahoe Resort Association, in collaboration with the North Lake Tahoe Chamber of Commerce, has awarded $49,133 in Community Marketing Grants to a variety of special events and organizations. A total of 29 applicants requested $105,000 in grant funding. Many of those not awarded grant funding are getting in-kind support from the Resort Association.The 2010-2011 Community Marketing Grant Program recipients are: Wanderlust Festival ($5,000), Telluride Film Festival ($5,000), Snowbomb Sick andamp;#8216;Nandamp;#8217; Twisted Freestyle Tour ($3,050), Alpine Meadows Ski Resortandamp;#8217;s Take the Lake ($3,000), Squaw Valley Neighborhood Companyandamp;#8217;s Peaks andamp; Paws Festival ($2,500), Tahoe Sierra Century ($2,500), Annual Ta-Hoe Nalu Stand Up Paddle Festival ($2,500), Squaw Valley Neighborhood Companyandamp;#8217;s Village Oktoberfest ($2,500), Big Blue Adventureandamp;#8217;s Adventure Sports Week ($2,500), Sierra Mountain Soccer Clubandamp;#8217;s 3rd Annual Fire in the Sky ($2,400), Tahoe Maritime Museum ($1,560), Tahoe Mountain Sportsandamp;#8217; Annual Pro/Am Disc Golf Tournament ($1,500), Alpenglow Sportsandamp;#8217; Pacific Coast Trail Runs ($1,500), Tahoe Nordic Search andamp; Rescue Teamandamp;#8217;s Great Ski Race ($1,000), Disabled Sports USA Far Westandamp;#8217;s Ability Celebration ($864), Girls on the Run Sierrasandamp;#8217; Lunafest ($750), Tahoe Cross Country Ski Areaandamp;#8217;s Ski Dazzle Sacramento ($509) and Big Blue Adventureandamp;#8217;s Lake Tahoe Open Water Swim andamp; Triathlon ($500). The North Lake Tahoe Chamber of Commerce also received a grant of $10,000 for programs and events.The Community Marketing Grant Program provides marketing and promotional support to special events or projects and programs that bring visitors to the region; generate local and regional business revenue; provide local and regional media exposure; and opportunities for public relations. Since the funding for this grant program comes from Placer County Transient Occupancy Tax (TOT), through the North Lake Tahoe Resort Association, the public revenue and other benefits generated must accrue principally to areas within Placer County.For more information about the NLTRA, visit For details about the North Lake Tahoe Chamber of Commerce, click to;#8212; Submitted to

Support Local Journalism


Support Local Journalism

Readers around Lake Tahoe, Truckee, and beyond make the Sierra Sun's work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Your donation will help us continue to cover COVID-19 and our other vital local news.