The North Lake Tahoe Resort Association increases community marketing grants |

The North Lake Tahoe Resort Association increases community marketing grants

Pettit Gilwee
Special to the Sun

TAHOE CITY and#8212; The North Lake Tahoe Resort Association (NLTRA), in collaboration with the North Lake Tahoe Chamber of Commerce, recently awarded $31,500 in grants to 11 area organizations through its Community Marketing Grant Program.

The Community Marketing Grant Program provides marketing and promotional support to area special events, projects and programs, and was one of the few budget items to actually increase this fiscal year, as the NLTRAand#8217;s overall budget was down. Funding for the program was raised from $10,000 to $30,000 by the NLTRA Board, and included $1,500 in carryover.

and#8220;The significant increase in the Community Marketing Grant Program funding was a direct result of community input at NLTRA public workshops and meetings,and#8221; said Resort Association President and CEO Steve Teshara. and#8220;Our community partners, members and the community stressed the need for more money allocated to special events as part of the NLTRAand#8217;s overall marketing efforts to generate tourism and business revenue in Placer County and provide local and regional media exposure, as well as opportunities for public relations.and#8221;

Along with the increased grant funds also comes new in-kind services through the NLTRA. Grant awardees will be required to meet with NLTRA marketing and special event staff, who will offer insight and contribute expertise to event producers on topics ranging from event concept and execution, special-use permits, media plans, sponsorship and partnership opportunities, packaging with lodging and retail businesses, and assistance with public relations efforts.

The eleven organizations benefiting from the program this year include SnowFest ($8,000), the Olympic Heritage Celebration ($8,000), Ta-Hoe Nalu stand up paddle boarding events ($3,000), Lake Tahoe Music Festival ($3,000), UC Davis Tahoe Environmental Research Centerand#8217;s Fish Hatchery Opening ($2,500), Squaw Valley Instituteand#8217;s cultural programming ($2,000), Tails in Tahoe ($1,500), Sierra State Parks Foundationand#8217;s Inside Lake Tahoe Event Series ($1,500), The Orchestra and Community Choral Artists of the Tahoe Areaand#8217;s music series ($1,000), Girls On the Run Sierrasand#8217; Lunafest Film Festival ($500) and the Lake Tahoe Paddleboard Associationand#8217;s paddle boarding races ($500).

For more information about the NLTRA, visit For details about the North Lake Tahoe Chamber of Commerce, click to

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