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The Sun seeking your help

Mary Jurkonis, Sierra Sun Publisher

I was once asked why I like working for a newspaper. It didn’t take me long to know what prompted me to get into this business … the product we put out every day is constantly changing. Never do we put out a paper that looks exactly the same as the last, nor do we ever want to. The newspaper needs to reflect the communities we serve, changing with each issue and growing along with our readers.

We continually ask ourselves how we can be better. Some of those answers are pretty easy … spell words correctly, make our stories more thorough, ask why a story is important to the community, write better headlines. But the question we need to ask is, do we give our readers what they want?

One solution to that question is to ask our readers to help make the Sierra Sun better. I’m inviting residents to apply for a Sierra Sun reader focus group that will ask six local residents to help guide us in future plans for a better newspaper that reflects our community.

Editor Nik Dirga and I want residents who are genuinely interested in the relationship of the newspaper and the community. We want to create a balanced group that represents all the facets the community has to offer.

We’ll be talking about the Sierra Sun and plans for the future, but also about those things that make up our communities … local government, sports, civic groups, environmental issues, area churches … those things that make you want to read our newspaper.

We envision our reader focus group to meet every month – probably in the evening – to talk about what is important and what issues are coming up. We will also ask the group to review the performance of our newspaper on such things as accuracy, fairness, relevancy and how we do business with the community.

If you are interested in joining our reader focus group, send us a 300-word or less letter outlining why you think you’d like to take part and what perspectives you might bring to the group. Please list your name, phone number, occupation and how long you’ve lived in Truckee. Also, please indicate what your best time to attend meetings would be.

The deadline for us to receive your application is Friday, Jan. 19. We’ll notify all group members by phone.

We look forward to hearing from you and look forward to a more reader friendly Sierra Sun in the future.


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