Timberland partnered with Tahoe-Truckee nonprofits to encourage nutrition and fitness with fair, makeover | SierraSun.com
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Timberland partnered with Tahoe-Truckee nonprofits to encourage nutrition and fitness with fair, makeover

Amy EdgettSierra Sun
Amy Edgett/Sierra SunFabienne Verschoor, Timberland project manager, adjusts 9-year-old Zahira Sanchez's snowshoe, made of recycled material.
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KINGS BEACH/TRUCKEE, Calif. andamp;#8212; Timberland Company’s Fall 2011 national sales meeting supported projects to promote fitness and nutrition and help fight youth obesity in Kings Beach and Truckee.During the week-long event, Timberland employees lodged at the Resort at Squaw Creek and partnered with family services to determine what issues needed to be addressed in the community. It became apparent that literacy, teaching parents to read to children, nutrition and body movement to fight child obesity were top on the list.Two venues were chosen: The Community Arts Center in Truckee saw many Timberland volunteers sponsoring a Food, Fun and Fitness Faire to celebrate reading, staying active and eating healthy. In Kings Beach, more than 40 Timberland volunteers transformed modulars at Boys andamp; Girls Club of North Lake Tahoe into workout and fitness rooms and renovated a teen area into an inviting educational space.andamp;#8220;Children got books, learned to make a healthy snack, got into body movement/yoga, and received Spanish/English cookbooks,andamp;#8221; said Timberland Project Manager Fabiene Verschor of the Truckee event. andamp;#8220;Timberland employees help service organizations everywhere they go during sales meetings.andamp;#8221;And help they did, with boxes of donated socks, scarves and hats, free crock pots, books, yoga and stretching lessons and a free raffle with snowshoes, backpacks and more. They also helped children make snowshoes out of recycled materials.andamp;#8220;It was a wonderful showing of people,andamp;#8221; said Stephanie Blume with Project MANA, that partnered with Timberland for the event. andamp;#8220;The goal is to bring nutrition, physical activity and promoting a healthy lifestyle together.andamp;#8221;About 200 people attended, mostly families with young children. andamp;#8220;We didn’t really know what to expect,andamp;#8221; said Bojana Vujeva, with Truckee Family Resource Center. andamp;#8220;We are pleasantly surprised.andamp;#8221;Lakeside, Timberland employees showed dedication to community service at the Boys andamp; Girls Club in Kings Beach. Two original portables, recently used for storage, were transformed by Timberland’s team with extreme makeovers. They stripped the floors, put in exercise flooring, making one a weight equipment room and another a cardio room, both age appropriate. andamp;#8220;We could never have done it without Timberland,andamp;#8221; said Isabelle Wilson, BGCNLT executive director. When asked about man (and woman) hours, Wilson said: andamp;#8220;Oh goodness, they arrived for 10-12 hours Monday, another 10-12 hours Tuesday as a pre-team, and then 40 Timberland employees volunteered for five hours.andamp;#8221;The teen center at the BGCNLT was converted from a comfy couch area to a caf-style homework room, complete with four brand new computers.The events brought together Timberland employees, community members and volunteers to help deliver on Timberland’s commitment to community service.The Family Resource Center of Truckee, Project MANA, as well as Truckee Community Christmas partnered with Timberland to reach out to the community to make this Faire a success. The Boys andamp; Girls Club of North Lake Tahoe, 8125 Steelhead Ave., Kings Beach provides 800 families from across the region with crucial youth development services and child care for youth ages 5-18.


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