Top 5 takeaways from the online marketing world in 2014 |

Top 5 takeaways from the online marketing world in 2014

It’s that time of year to take a look back at 2014. Here are five takeaways from the online marketing world this year.

1. Customer First

It’s easy to forget the customer when web technologies, social networks, memes, the latest niche networks or other marketing tactics surround you. But it’s never been or never will be about the latest technology, tactic or promotion.

Keep the customer first for your business and decide how you are helping them; this way you can build a business based on customers instead of products.

2. Content Marketing

Valuable, useful content will continue to be the centerpiece for online marketing efforts.

Facebook founder Mark Zuckerberg says, “If businesses share content that is useful, it will be shown on the Facebook newsfeed.”

Build your online community by defining customer pain points, answering their questions, and entertaining their desires.

And keep a focus on these top three content marketing objectives: drive sales and or leads; engage customers, buyers, influencers; and boost brand awareness. (Source: Curata)

Support your content marketing efforts with curated content by repurposing your old content and sharing relevant information to your audience. Eighty-two percent of marketers currently use curated content. (Source: IMN INC).

Curata says over 50 percent of marketers curating content indicate that it has increased brand visibility, thought leadership, SEO, web traffic and buyer engagement.

3. Visual Design

Visual content marketing has seen huge growth. Brands are realizing that words alone aren’t sufficient to keep users interested and engaged.

Check out this slideshare from the Content Marketing Institute to find out how brands are creating visual content.

Is visual worth it? It’s probably the reason Instagram is now bigger than Twitter. Instagram has over 300 million active monthly users, while Twitter has 284 million active monthly users. Instagram also surpasses Facebook and Twitter’s engagement.

According to Forrester, 4.21 percent of Instagram’s users engage with brands content where only 0.03 percent of users on Twitter and 0.07 percent of users on Facebook engage with brands’ content on the platforms.

4. Mobile

If you’re brand isn’t mobile optmized, it’s about time it was. Ninety-one percent of Americans own a cellphone; 61 percent of Americans own one. Mobile ad spending has doubled in 201 and consumers spend 60 percent of their Internet time on mobile devices, says PR Daily.

5. Paid social

Social advertising has become an integral part of social media budgets and social networks have become smarter with their spending capabilities.

The advertising your place on LinkedIn, Facebook, or Twitter is a lot more targeted than search engine keywords. If you haven’t tested social advertising yet, it’s time to do so in 2015.

Milena Regos is principal and founder of Out & About Marketing, an Incline Village-based digital marketing and social media consulting firm. She can be reached for comment at This article first appeared on

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