Truckee Downtown Merchants Association welcomes new event manager |

Truckee Downtown Merchants Association welcomes new event manager

Sun file photoA gang of youths have a hooping good time at Truckee Thursdays. Check out Apriland#8217;s Truckee Thursday promotion throughout April at Burger Me!.

TRUCKEE, Calif. and#8212; Itand#8217;s that time of year again. Planning has begun for this summerand#8217;s Truckee Thursdays. Celebrating the five-year anniversary of the event this summer, 2012 promises to be bigger and better than ever. Produced by the Truckee Downtown Merchants Association, the first Truckee Thursdays is set for June 14 with the final event Aug. 23.

The Truckee Downtown Merchants Association is thrilled to announce Cheri Sprenger will take on the role of Truckee Thursdays event manager this year. Previously the executive director of the North Tahoe Business Association, Cheri is a Truckee local who has extensive background and experience in promoting downtowns and managing special events. Prior to moving to Truckee in 2005, Cheriand#8217;s downtown experience includes work in the Bay Area in Walnut Creek, Berkeley and Martinez. She is a Certified Downtown Professional, and currently serves on the Board of Directors for the California Downtown Association, a statewide organization that is dedicated to the development of the downtown business districts of cities and towns across the state. and#8220;We are so excited to have someone of Cheri’s caliber and experience joining us,and#8221; said Alyssa Thomas, president of the Truckee Downtown Merchants Association. and#8220;The core group has been working on this event for years and it is wonderful to have a new set of eyes and fresh ideas. I think this will help to continue to build on the success of Truckee Thursdays for years to come.”

2012 brings some exciting changes to this must attend event. The overall footprint of the event will be refined to take advantage of some of the wonderful improvements that have been done to the downtown in front of the Train Depot and at Bridge Street. There will also be some refinements to allow greater walkability as well as an expanded area for the childrenand#8217;s activities. Additionally, the beer garden and dining areas will see adjustments to accommodate more people.

and#8220;Truckee Thursdays has grown tremendously the past four years,and#8221; said Sprenger. and#8220;I am very excited to be a part of this great event and delighted to work in Downtown Truckee. Truckee Thursdays is a feel-good event that offers the community the opportunity to enjoy everything downtown Truckee has to offer.and#8221;

With a host of childrenand#8217;s activities, live music, art and business vendors, Foothills Farmers Market, and a beer garden, itand#8217;s no wonder this lively weekly event is on both localsand#8217; and visitorsand#8217; must-do list. The event will again feature a nonprofit partner each week, as well as a presenting sponsor. Sponsorship information and vendor applications can currently be found at or and#8220;Likeand#8221; on Facebook.

Truckee Thursdays fundraising has begun

In addition to securing sponsorship, the Truckee Thursdays planning committee has been working on new, creative fundraising activities, and longtime supporter Burger Me! is kicking off a special promotion to get things started. Every day during April, Burger Me! will feature a Truckee Thursdays special, and for every one ordered, will donate one dollar to Truckee Thursdays. This special is offered everyday throughout the month. So, stop by Burger Me, enjoy a great burger, and support Truckee Thursdays at 10418 Donner Pass Road, Downtown Truckee.

Additional information about sponsorships and participation can be found by emailing or visiting

and#8212; Submitted to

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