VTour takes Madison Ave. top honors

Special to the Sun
Jonathan Fickies / Submitted to aedgett@sierrasun.VTour President Greg Murtha accepts an award on the red carpet at the Media Evolved Conference in Manhattan. With Murtha are Allison Arden, vice president and publisher, Advertising Age, left, and Abbey Klaassen, editor, Advertising Age, right.

TAHOE, Calif. and#8212; VTour, a multi-media web technology company based in Truckee, was honored with a 2011 Media Vanguard Award at the annual Advertising Age Media Evolved Conference in Manhattan. The winning project was the Nike US Open of Surfing for the Huntington Beach, Calif. Convention and Visitors Bureau.

and#8220;VTour builds groundbreaking multimedia,and#8221; said the latest edition of Advertising Age, the leading publication and media voice of the American advertising and marketing industry. Other 2011 Media Vanguard Awards winners include Time, The New York Times and HBO. VTour caught the judgesand#8217; attention for their new interactive HTML 5 multi-media player, integrating a game-like virtual experience with social media interaction.

The VTour web technology allows viewers to tour a location or business and#8212; town, college, resort, hospital or entire region and#8212; deciding their own path of travel between panoramic photos, video, Google Earth, integrated social networking, live cam integration and full ecommerce functionality. A visitor to the US Open VTour can virtually walk all around the event, watch the various athletic competitions, shop for logo wear, travel down the pier or into town, check live surf conditions, and share their virtual experience on Facebook. and#8220;VTourand#8217;s rich multi media and dynamic interactivity has allowed us to create a game like environment that allows visitors to explore Huntington Beach (HB) and the US Open in an exciting new wayand#8221; said Bob Wentworth VP and COO of the HB CVB.

VTour was founded in Incline Village, Nev. in 2007 as a sister-company to Tahoe Quarterly magazine. Over the last several years, the company has developed the worldand#8217;s most innovative multi media technology. Our clients include Kaiser Permanente, Mammoth Mountain, Huntington Beach, Peppermill, Resort at Squaw Creek, Folsom California, UC Davis Childrenand#8217;s Hospital, Nevada and El Dorado Counties, Hornblower Cruises and the Sierra Nevada National Geographic Geotourism project among others. For VTour web clients, the average length of engagement is counted in minutes (eight to 14 for our larger clients), not clicks.

VTour owners and staff are almost all longtime Tahoe or Reno, Nev. residents, including VTour President, Greg Murtha; Chief Technology Office, Doug Rhiner; Tahoe Quarterly Chairman, Doug Swanson; TQ Digital Director, Derek Swanson and TQ Publisher and VTour Creative Director, Chaco Mohler. Technicians and photographers include Mich Pavel, Matt Palmer, Corey Anderson and Carine Knight.

For information call 530-582-9800 or visit and For examples of the companyand#8217;s award-winning work, visit: Nike US Open of Surfing, and VTour on NBC,

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