Work of Truckee group recognized by Patagonia | SierraSun.com
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Work of Truckee group recognized by Patagonia

Special to the Sun

TRUCKEE and#8212; Mountain Area Preservation Foundation, a Truckee-based environmental advocacy organization, is one of three organizations chosen by the Reno Patagonia Outlet store to participate in the companyand#8217;s third annual Voice Your Choice campaign.

The campaign relies on the votes of store visitors to distribute $5,000 in grant funds.

Mountain Area Preservation Foundation (MAPF) will use the grant funds it receives to help protect open space in Eastern Truckee. and#8220;Way too much development is being proposed for an area far from downtown that could better serve the community as open space for recreation and wildlife,and#8221; states Executive Director Kaitlin Backlund.

and#8220;We really appreciate Patagoniaand#8217;s support of our advocacy efforts to preserve this corner of the Sierra Nevada for current and future generations to enjoy,and#8221; she continued.

Mountain Area Preservation Foundation will be competing with American River Conservancy and the Walker Lake Working Group for the top prize. Voting at the Reno Patagonia Outlet runs through March 31. Purchase is not required to cast a vote. The top vote-getter in each store receives $2,500, the second highest $1,500, and the third $1,000.

According to the Patagonia web site, Voice Your Choice was conceived to encourage store customers to become better informed and more involved with environmental work in their communities. Once a year, each store invites their customers to vote for a preselected environmental group whose work resonates most with them. At the end of the campaign, the votes are counted and the grant money is distributed. In 2009, Patagonia store visitors across the country cast 11,632 votes.

For more information on Mountain Area Preservation Foundation visit http://www.mapf.org.

For more information on Patagonia visit http://www.patagonia.com/us/environmentalism.

and#8212; Submitted to aedgett@sierrasun.com


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