Are you ‘In the mood’ for the slopes? | SierraSun.com
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Are you ‘In the mood’ for the slopes?

ANDREW BECKER, Sierra Sun

What do you get when you cross a night of the selected works by some of the best ski and snowboard filmmakers and photographers with a benefit raffle bonanza, including lift tickets, season passes and over 150 other prizes?

You get ‘In the Mood.’

For the sixth year in a row, Snowtribe Productions will put on the “In the Mood” benefit, featuring the works of some of the biggest names in ski and snowboard film and photography in preparation for the incipient ski season. At the same time, the event will benefit local causes.

Photographers include David Carmazzi, Deacon Chapin, Keoki Flagg, Chaco Mohler, Dave Norehad, Robyn Scarton, Angie Silvy and Bill Stevenson while filmmakers such as Craig Beck, Tom Burt, Tom Day and Scott Gaffney will offer some of their finest work as well.

The event will take place this year at PlumpJack Squaw Valley Inn in Olympic Valley at 7 p.m. on Tuesday, Nov. 28. While admission is free, event organizers Robert Frohlich, a Tahoe City resident and ski journalist for 25 years and Hank deVre, who will also show some of his slides, request that attendees bring canned food donations. Raffle tickets will be sold at the door for $1 apiece, with all proceeds benefiting Truckee Community Christmas, Inc. and North Tahoe High School special programs.

With the works displayed coming exclusively from Tahoe area residents and benefiting strictly Tahoe programs, the focus of the event is entirely on community and getting in the winter spirit, said Frohlich.

“Everyone who participates is at the top of the game, but they come at you with sensibility,” said Frohlich, who emphasized there is nothing smug about the event and all ages are welcome. “This is an event by the people for the people. It’s about and for people who take pride in a lifestyle and culture that is becoming an endangered species – the ski lifestyle. The show is about the ski experience and our lifestyle on the North Shore. Skiing has become a form of entertainment more than a culture. We attempt to make a statement that we are alive and well and the mountains are the force in our lives.”

Frohlich’s excitement, not just for the ‘ski bum’ lifestyle, but for the grass roots community-focused event and the artists participating, was evident.

“I truly believe in it. I think it’s healthy to express yourself and this is how we express ourselves.”

Craig Beck’s 1975 ski film, “Day Dreams,” which Beck will show clips of, had Frohlich the most excited.

“Two generations later, this stands the test of time. It’s one of the most accomplished ski films of all time, a cult classic. Beck was able to make something we’re still trying to capture on screen.”

Started as a joint effort between Frohlich and Bill Kunerth, former publisher of the Tahoe World and Sierra Sun, the event was first simply a way for powder hounds to celebrate and psych up for the coming ski season. Larry Prosor, another Tahoe-based photographer, exhibited his images the first year at Sunnyside Resort. Hank deVre stepped in the second year at Grazie’s, now Sierra Vista Lakefront Dining, and deVre and Frohlich have been at it together since.

Drawing on almost 50 years combined in the industry, they’ve accumulated quite a crew of friends and associates in creating a show any snow enthusiast, from the ski savant to the cotton-clothed gaper, can appreciate and feel good about.

“All I ever wanted was a slide show,” Frohlich said. “But now we have an opportunity to make a difference.”


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