Rippin’ Riders: Helping the kids test the goods | SierraSun.com
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Rippin’ Riders: Helping the kids test the goods

Morgan Daly

Sun News Service

Lisa Taylor from Prescott, Ontario in Canada, wrote a 50-word essay as part of her application to be a member of the Rippin’ Riders Team. In it she wrote, “I have been skiing since I was two and now I like super extreme skiing too. My mom will not let me do inverted air yet because I am only eight-years old.”

The judges were impressed and will be sending her a pair of skis to test. Lisa will spend the season evaluating the skis on durability, maneuverability and of course the cool factor, before sending them back to the Rippin’ Riders’ team headquarters in Truckee.

Rippin’ Riders is a kid’s testing program that is the latest addition to kidznsnow.com, a Truckee-based Web site that provides information about what to do with kids in the snow and different ways to do it. Tammy Thompson, a mom with 20 years of involvement in marketing and the ski industry, is the originator and content manager for the site. She teamed up with several companies that manufacture snow-gear for children, like Rossignol, Boeri, Little Bear Snow Shoes and others. Manufacturers send samples of their products to Thompson in Truckee, who redistributes them to Rippin’ Riders Team members in Tahoe and all over North America.

Requirements for the team include subscription to the Kidznsnow newsletter, which is free, and an application process. The applications are submitted to three different judges, who rate the essay section on personality, interest in participation,whether kids wrote the stories themselves or not and age. The hardest part of the team selection process is matching the kids with the sizes that the manufacturers loaned to the program.

Once the team is selected, the products are sent to the kids to be tested.


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