Truckee boutiques and streets to be lined with artistic talent during the 3rd annual Art & Soul event on Sept. 16 |

Truckee boutiques and streets to be lined with artistic talent during the 3rd annual Art & Soul event on Sept. 16

Art & Soul will showcase over 40 artists demonstrating their craft throughout downtown Truckee shops and sidewalks.
Courtesy of Truckee Downtown Merchants Association |

North Lake Tahoe is filled with artistic individuals crafting gorgeous, one-of-a-kind pieces brought to life from their own inspirations; and Truckee’s rich history and mountain landscape makes it an inspiring place.

“The vision of Art & Soul came from wanting to celebrate our local Truckee-Tahoe-Reno artists and local downtown businesses,” said Cassie Hebel, executive director of the Truckee Downtown Merchants Association.

This year marks the third annual Art & Soul event, and brings more than 40 artists to various locations throughout historic downtown Truckee for a day filled with art, entertainment and good people.

The artisan community represented at the event includes photographers, oil painters, jewelry designers, musicians, and culinary artists.

“We have such a strong cultural identity in Truckee, there’s such a profound amount of talented people that TDMA wanted to celebrate them and this art walk is a perfect way of doing that,” Hebel said.

Support Local Journalism

“It’s not just a showcasing of art, either. You’ll purchase your ticket, go inside the stores, meet the business owners, meet the artists, watch their demonstrations as they showcase what they do best,” she added.

To highlight some additional features of this year’s event, below are the top five exciting features locals and visitors can experience at this year’s Art & Soul artwalk.

1. Celebrate Local Artists

Truckee has recently been named a cultural district of the state of California thanks to its rich history, art scene and natural landscape.

To celebrate the people who’ve created Truckee’s culture, Art & Soul will feature over 40 artists stationed at various boutiques, and on the sidewalks downtown.

Artists will be performing their craft for guests to see in-person, rather than waiting on a showing of the finished product. Some demonstrations include pottery throwing, painting, jewelry making, mask making, and even contributing to a community painted collage.

2. Celebrate Truckee Businesses

Hebel said the TDMA is constantly looking for fun ways to introduce shoppers to the owners of their favorite stores in the area.

“This event is special because people can interact with one another, get to meet the owners of the businesses they love to visit, and get to foster a stronger sense of community,” she said.

Throughout the event, guests don’t merely stroll along the sidewalk, rather they are encouraged to visit the shops through different stops on their tour and network while they sip, shop, and enjoy incredible works of art.

3. Eat, Drink & Be Merry!

What is an art walk without fantastic food, drink, and music to go with?

This year’s event will feature brews, including local Tahoe Mountain Brewery, Alibi Ale Works and FiftyFifty Brewing Co. among others. Wine stops include Truckee River Winery at Gratitudes Gift & Décor, Riverstone Jewelry and Wine, Art Truckee, Carmel Gallery, and Uncorked Truckee.

Art walkers can find small bites throughout food trucks and dining locations in downtown, which will also feature artists demonstrating their craft so you’ll never miss out on the action.

4. Be Part of the Community

“Similar to Truckee Thursdays, this event is also about bringing people out into the community so they can spend locally, meet the owners and people at the event and be part of what happens in Truckee,” Hebel said.

Truckee’s downtown events put on by the TDMA are largely focused on creating a fun, family friendly environment for parents and kids to meet other locals and spend time enjoying our active community.

5. Support Arts for the Schools

A percentage of the event’s proceeds will go to Arts for the Schools; an initiative Hebel says aligns perfectly with the cultural celebration.

“We love supporting Truckee/Tahoe and Reno’s art culture and revival with locals and visitors alike, Arts for the Schools was a great choice for us because they, like us, believe access and exposure to the arts is essential for all,” she said.

Cassandra Walker is a features and entertainment reporter for the Sierra Sun. She can be reached at, 530-550-2654 or @snow1cass.


Support Local Journalism

Readers around Lake Tahoe, Truckee, and beyond make the Sierra Sun's work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Your donation will help us continue to cover COVID-19 and our other vital local news.

For tax deductible donations, click here.

Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.

User Legend: iconModerator iconTrusted User