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Celebrating Truckee’s Business Community: A Cornerstone of Our Town’s Success (Opinion)

Jessica Penman, Truckee Chamber

Truckee is more than just its outdoor beauty; it is a vibrant community sustained by the innovation, dedication, and resilience of its local businesses. These ventures, from small startups to established institutions, form the backbone of our economy and the heart of our unique character. Celebrating their contributions is not merely a formality but an essential practice that strengthens our collective spirit and ensures a thriving future for all.

The Truckee Chamber of Commerce, with over 550 members throughout the region, is dedicated to strengthening the long-term economic health of our community and increasing opportunities to empower our members. This commitment is vividly brought to life each year at the Top of the Town, our annual awards event now in its 72nd year. Scheduled for Friday, September 26, 2025, at the beautiful Alder Creek Adventure Center in Tahoe Donner, this event is a testament to the community’s appreciation for those who make Truckee a special place.

Each year, we are thrilled to recognize our business community at Top of the Town, and this year is no exception. This event has become a favorite for a reason; it brings the community together to celebrate the businesses that truly power Truckee. Their innovation, dedication, and resilience are worth honoring.



Top of the Town is a celebration and an opportunity to highlight the diverse achievements within our business landscape. This year’s event features both returning and new award categories, ensuring a full picture recognition of excellence. Returning categories include the prestigious Top of the Town – Business of the Year and New Business of the Year. These awards acknowledge businesses that consistently deliver exceptional service, products, and experiences, serving as role models for others. The New Business of the Year specifically celebrates entrepreneurial spirit and innovation from ventures operating for less than two years, recognizing their significant growth and potential.

New categories introduced this year further broaden the scope of recognition: Outstanding Customer Service, Business Owner/Entrepreneur of the Year, and the Community First Award. The Outstanding Customer Service award recognizes teams that go above and beyond to create memorable, welcoming, and positive experiences for customers, embodying a shared commitment to hospitality and community pride. The Business Owner/Entrepreneur of the Year honors visionary leaders who demonstrate exceptional initiative, creativity, and resilience, inspiring others through their passion and impact on the local economy. Finally, the Community First Award celebrates organizations that consistently prioritize community needs through advocacy, outreach, or behind-the-scenes work, acting as a quiet force for good.



Beyond the accolades, the Top of the Town celebration creates invaluable connections. It’s a night for community members to come together, enjoy delicious bites, refreshing drinks, and participate in a lively silent auction, all while celebrating an important part of what makes our community ours.

Nominations are currently open, and we want to hear from you! Nominees must be a Truckee Chamber member in good standing. Nominations close on Friday, August 22 at 5:00 p.m.

The annual awards celebration serves as a powerful reminder that our businesses are more than just economic engines; they are integral partners in building a stronger, more connected, and flourishing Truckee. We can’t wait to see you there!

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