YOUR AD HERE »

Safeway to open new store in Tahoe City 

Share this story

TAHOE CITY, Calif. – Safeway announced the grand opening of its newest location in Tahoe City, which is set to replace the current store located at 850 N Lake Tahoe Blvd. The new location, located at 100 W River Road, will open on October 16. Shoppers can look forward to a wide range of fresh offerings, convenient options, and an easy-to-shop experience. 

“We are excited for our new location in Tahoe City,” said Karl Schroeder, Safeway Division President. “This new location further solidifies our commitment to invest in the communities we serve and bringing people together around the joys of food. The store is designed to provide an easy and enjoyable shopping experience with an emphasis on fresh and convenience. We look forward to serving guests and becoming a trusted destination for all their grocery needs.”

To celebrate the grand opening, Safeway will be hosting a brief program at the store with Safeway management and invited guests, including a $5,000 check presentation from the Safeway Foundation to Sierra Community Housefollowed by a ribbon-cutting ceremony.



Grand Opening Ceremony

When: 1 p.m. Thursday, October 16, 2025
Where: 100 W River Road, Tahoe City
Details: The store officially opens to the public at 6 a.m. 



Safeway will be hosting special promotions throughout the opening week, including product tastings, giveaways, and more. Customers are invited to join the festivities and experience the new store’s offerings firsthand.

Store Highlights:

  • A deli department featuring an array of freshly prepared meals and ready-to-serve options.
  • A full-service butcher block with fresh cut meats prepared daily.
  • A signature bakery featuring freshly made pastries, bread, cookies, and cakes for special occasions.
  • As the state’s largest buyer of locally grown produce, Safeway provides an assortment of best in class fruits and vegetables, including organic and specialty items and fresh-cut fruits made in-store daily.
  • A collection of fresh flowers, blooming plants, and home decor items, with in-store floral designers available for arrangements for all occasions.
  • In-store Starbucks, staffed with friendly baristas ready to prepare specialty drinks.
  • An exclusive line of Own Brands products, offering high-quality food and non-food choices.

The store will be open from 6 a.m. to 10 p.m. with Alishia Martinex-Cox serving as the Store Director.

Share this story

Support Local Journalism

 

Support Local Journalism

Readers around Lake Tahoe, Truckee, and beyond make the Sierra Sun's work possible. Your financial contribution supports our efforts to deliver quality, locally relevant journalism.

Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.

Your donation will help us continue to cover COVID-19 and our other vital local news.